Want to grow your Atlassian Marketplace app but unsure where your marketing dollars make the most impact? In this 30-minute session, we’ll explore marketing attribution basics, focusing on how to use data from the Atlassian Reporting API to gain insights into your marketing performance. You’ll learn how to access and analyse attribution data to identify high-performing channels, optimise spend, and scale efficiently and effectively. You'll leave equipped to leverage key metrics like lead volume, lead quality, conversions, and revenue source.

Why This Topic is Important
In an era of lean budgets and high expectations for ROI, it’s essential to ensure every marketing dollar counts. The Atlassian Marketplace Reporting API offers a powerful source of data for understanding spend efficiency and maximizing marketing impact.

Key Takeaways

• How marketing attribution works
• How to identify top performing marketing channels
• How to grow app installs and revenue with marketing attribution data
• Tips for sustainable growth