Navigating the crowded waters of the Atlassian Marketplace requires a clear strategy in product naming, positioning, and differentiation—especially when offering similar products with overlapping features. In this session, we'll dive into the journey of two apps, Agile Poker for Jira and Planning Poker for Jira, to explore how strategic branding decisions contribute to each app’s unique identity and success in the marketplace. We’ll discuss the critical roles of naming and product positioning, how these influence user perception, and the innovative ways we ensure both apps grow harmoniously in a competitive ecosystem.