Standing out in the Atlassian Marketplace demands a sharp strategy for naming, positioning, and differentiating products—especially when features overlap. This session examines the journeys of two apps, Agile Poker for Jira and Planning Poker for Jira, to showcase how strategic branding shapes unique identities and drives success. Explore the pivotal roles of naming and positioning in user perception and learn how we foster harmonious growth for both apps in a competitive ecosystem.