Breakout

Enterprise sales without the headaches: a GTM blueprint for Runs on Atlassian apps

Have you ever walked away from a prospective app customer because the vendor assessment was just too arduous? Or wondered if your app’s security posture is coming through loud and clear to enterprise customers? There’s no one single answer to Marketplace trust, but now partners and customers have a new possibility: Runs on Atlassian.

Runs on Atlassian is a new badge coming to the Atlassian Marketplace that identifies apps hosted by Atlassian, keeping data on-platform and data resident. It’s designed to help enterprise customers find apps that meet strict their requirements and fast-track approvals and installations.

In this talk, Agi Ignatova and Karen White explain which apps benefit the most from Runs on Atlassian and how you can qualify. You’ll learn about new Forge features that enable partners to satisfy more use cases, while keeping customers in control of their data. But meeting the technical requirements is just the start. We’ll provide an actionable blueprint, with templates, to help you create a solid GTM plan for your Runs on Atlassian apps. Learn how to craft messaging that resonates with customers, design your promotion strategy, and become a leader in this brand new category.

Tags

Session Type
Breakout
Track
Marketplace growth
Learning Level
Intermediate