What if users could build powerful end-to-end automation flows across their business using Forge apps? Instead of automating simple tasks, they could create comprehensive process automations with Atlassian and Forge applications.

In this session, we’ll explore automation from the perspective of Forge developers and marketplace partners. We’ll examine real-world business processes suited for Forge actions in Atlassian Automation and review use cases where custom actions:

• Streamline cross-team workflows
• Connect Atlassian products with external systems to keep data and status in sync
• Replace complex rule chains with clear, reusable building blocks aligned to business outcomes

This session suits developers building custom Forge solutions who want to deliver more scalable, higher‑value experiences with Atlassian Studio. We’ll discuss opportunity areas where new Forge actions can deliver significant impact today and how these actions can enable advanced, AI-driven experiences in the future.

Join us for demos and use cases showing how Forge actions simplify complex automation, and where developers can build the next generation of high-value actions.