Keynote

Wednesday, November 1, 2023 10:00 AM - 11:30 AM (AEDT) at Center Stage

End Bad Service Management (BSM) now

A year ago, we put a spotlight on Bad Service Management (BSM), an affliction that has plagued enterprises for years.


The best-known cure for BSM is to replace legacy ITSM with Jira Service Management, which brings dev, IT, and other teams together to deliver exceptional service experiences at high velocity. So we launched our END BSM NOW movement, encouraging BSM sufferers to switch to JSM to ease their bloated budgets, irritable teammates, nauseous interfaces, and more. In the last year, thousands of BSM sufferers switched to JSM. At this year’s event, we’ll show you how their lives changed — in wild and dramatic ways.


You’ll also hear directly from industry disruptors, Domino’s Pizza Enterprises Ltd and the NRMA, as they detail how they are embracing technology to navigate change and deliver exceptional service fast.

Team Type
Admins, IT Executives, ITSM Practitioners
Learning Level
Introductory, Intermediate, Advanced
Deployment Method
Data Center, Cloud
Share On Social