Learn to be more effective at marketing with limited resources in this interactive session.

Have you ever wondered how your partner marketing efforts compare with others? This session will allow you to compare and discuss notes with colleagues and come away with ideas you can implement right away. In this workshop you will learn the fundamentals of aligning your sales and marketing efforts to create a customer centric marketing journey; how to create an effective customer journey map from both digital and human touch points; and a hands-on workshop to master Atlassian Digital Marketing tools. Join senior marketing and sales leaders as we discuss how to be more efficient at marketing with dwindling budgets and resources.

Participation in this Digital Marketing workshop qualifies you to earn one professional course license through Simplilearn where you will have access to over 33 different digital marketing tracks.

We would love to hear your success stories and challenges. Here are a few things to think about prior to attending the workshop:

• What approaches are you taking to be more customer-focused in marketing and sales?

• What roadblocks are you encountering?

• What digital channels are you using to distribute content?

• What channels do you use to source new clients?

• Nurture existing business?

• Are you personalising content?

• How?

**Required: Laptop with web browser. Active account in the Atlassian Partner Marketing Center (PMC)