Name
How to Grow an Atlassian App Worthy of Top Vendor Status
Date & Time
Thursday, September 12, 2019, 3:30 PM - 4:10 PM
Description
Small Atlassian app vendors can struggle to make enterprise sales. How do you level the playing field, cross the chasm to enterprise sales, and make growth marketing a multiplier and core competency?

Join Chris Cooke, Old Street Solution’s Atlassian Marketplace Growth expert (and former Clearvision-ary & Adaptavist-an), for a discussion on why skepticism towards marketing and sales is natural, but unhealthy.

Attendees will learn growth marketing principles in a language that will resonate with developers, with actionable advice that has helped top vendors (such as Automation for Jira) rapidly grow in new territories.

We'll cover how you can implement data analysis, fast feedback loops, and use honest communication to resonate with your ideal audience to grow your customer base with your next great Atlassian App.

Atlassian App Vendors are perfectly positioned (and incentivized) to cross-pollinate their ideas into an area ready for change. You need Marketing & Sales but they need you too!