Are you running a cloud app and struggling to get the right information out of your app and cloud infrastructure? A majority of third-party apps in the Atlassian Marketplace run on AWS, but they don't use it to its full potential in analyzing their data. For example, do you know which customer is producing the biggest traffic within your app? How well is your app performing? Do you know which features of your app are the most popular ones? This talk will help you to find low-cost options available to analyze and monitor data of your app and cloud infrastructure. There are many services which you can already use without even changing your existing app or infrastructure and without running any servers by yourself. Sebastian Hesse of K15t will give you tips and tricks for retrieving the information you need - surprises included!