Enterprise customers have been clear about what they need when procuring Marketplace apps: transparent, verified trust information that fits into their existing security, risk, and legal workflows. In this session, we’ll share how Atlassian is evolving Marketplace trust around two core programs and a richer set of verified trust signals and filters designed explicitly for Enterprise procurement.

Our existing Runs on Atlassian (RoA) program answers the question of where data is processed by clearly signalling apps that keep customer data on Atlassian‑controlled infrastructure, while the announcement of a new trust program will help answer how apps are built and run, using rigorous, evolving requirements for security, reliability, privacy, and compliance.

We'll also show how we're implementing richer trust signals and Marketplace filters, giving partners a way to surface every investment they've made in trust directly in app listings and search results. Enterprise customers will use these to shortlist apps faster and fit them into existing procurement workflows, creating a shared, repeatable language between buyers and sellers that shortens deal cycles and makes every trust investment count.