Expanding beyond IT into enterprise service management unlocks natural growth areas such as HR requests and onboarding, Facilities and workplace services, Finance procurement and approvals, Legal or Marketing intake, and external customer support, so teams streamline workflows, reduce handoffs, and improve SLA and CSAT.

This session shows partners how to identify and prioritize these adjacent use cases to grow seat count and adoption while standardizing on a single service model across teams. We’ll share practical patterns to accelerate delivery and prove repeatable outcomes that compound value across the business.