In a world where AI-powered tools are reshaping how enterprise buyers discover and evaluate technology solutions, standing out is no longer optional—it’s mission-critical.

Join Forrester Analyst Barry Vasudevan for an interactive session designed for Atlassian Solution Partners who want to elevate their go-to-market approach in the age of AI. Learn what resources buyers use today to make their buying decisions and how AI supports the buying process.

Participate in a hands-on exercise using Forrester’s Value Proposition framework to identify real differentiators and consider the prompts that buyers use today to gain insight. You’ll walk away with practical strategies to make your solutions more discoverable, relevant, and differentiated, especially in “zero-click” environments like AI chat and search.