Customers across various segments and industries have redefined their service delivery to both internal teams and customer support through Jira Service Management and the newly launched Service Collection. Customers in the mid-market represent the fastest-growing cohort of users of JSM and Service Collection. In this solution workshop, you will explore key use cases such as HR Service Management and Facilities within Service Collection, as well as strategies for winning business in the mid-market, including insights on key competitors and Marketplace Apps. The workshop will include exercises designed to refine the mid-market strategy while also capitalizing on opportunities within enterprise markets.