Leveraging the Atlassian Platform to optimize the marketing process

Marketing campaigns can't be effective when teams work disparately. Explore how Atlassian's tools for work management help create a connected ecosystem among all marketing teams in your organization.

Key takeaways:

  • Capture, track, and manage requests using Jira Service Management as a home base for incoming marketing asks
  • Move from draft to delivery by tracking tasks with a Jira project that helps give visibility to stakeholders
  • Simplify status updates with weekly digests to break down information silos across departments and keep everyone informed in seconds
  • Track powerful postmortems using Confluence to surface learnings, kudos, and lessons to effectively take action on for your next rounds of strategic planning


Cross-functional collaboration
Products & solutions
Jira Service Management, Jira Cloud Enterprise
Intended Audience
Non-technical User, VP/Director
Deployment Method