Atlassian tools often start in IT for managing projects and workflows—but their potential goes far beyond technical teams. Marketing, Finance, and Operations can all benefit from the same principles of transparency, collaboration, and automation. In this session, we’ll explore how to extend JSM and Confluence into non-IT departments, creating a unified platform for work management across the organization without building a technical debt of workflow spread. Scaling can sometimes be as simple as building a workflow that has many use cases. 

Key takeaways:

• Understand why Atlassian tools aren’t just for IT—they’re for every team
• Hear our strategy for assisting non-technical teams into adoption
• Tips for customizing workflows and spaces to fit diverse departmental needs while enabling all teams to work together