The walls between product and engineering are collapsing. PMs are shipping prototypes. Engineers are shaping strategy. A new kind of professional is emerging, the product builder. In this session, we explore the full loop of AI-native software delivery, from customer insight to shipped software.

Learn how to orchestrate a high-velocity delivery loop from insight to impact. We’ll showcase how the new Product Collection transforms raw customer signals into validated intent, while AI operates as the agentic execution layer where humans and agents (including 3P agents like Claude Code) collaborate directly within Jira.

Finally, we’ll reveal how to measure the effectiveness of your AI environment. Move beyond single-player copilots to a coordinated, measurable, and resilient agentic delivery engine.