At Zillow, “Turn on the Lights” is more than a catchy phrase. It’s a core value about clarity, transparency, and understanding through insight. In this session, Heather Fleming and Emily Callen share how Zillow makes strategic work visible across the company by standardizing a custom work item hierarchy that connects Workstreams, Features, and Atlassian Goals into one system of work in Jira.

With Atlassian Goals, Jira Plans, Dashboards, and clear data governance, leaders now see real-time progress at the Feature level and how it maps to company strategy. Visibility extends beyond Product, Engineering, and Design to Marketing, Sales, and Operations through Business Projects, so every partner can track how their work ladders to goals in the same ecosystem. Attendees will leave with a blueprint for creating a single, trusted view of progress across teams and the practices that keep it clear and reliable.

Key takeaways:

• Build a clear, connected hierarchy that links strategy to execution in Jira
• Show what’s shipping in real time with Plans, Dashboards, and Atlassian Goals
• Extend visibility and trust with lightweight governance and Business Projects