Convincing your organization to standardize on a new way of working can feel like an uphill battle, especially when every team already has its favorite tools. But what if you had a clear, repeatable playbook to win over even the toughest skeptics?

We’ll introduce the SMART framework for how to internally sell Teamwork Collection across your company, whether you’re trying to gain executive buy-in, secure budget approval, or drive adoption among business teams.

You’ll leave with practical language and examples to help your team adopt Teamwork Collection as the platform for AI-powered collaboration across Jira, Confluence, and Loom.

Key takeaways:

• A SMART framework for selling Teamwork Collection internally, from executive sponsorship and budget approval to broad team adoption
• Ready-to-use language, stories, and visuals to reframe objections like “we already have too many tools” into a compelling platform vision
• Concrete, successful plays so Teamwork Collection becomes the default way your org plans, communicates, and delivers work