Ever wonder how the team behind Jira actually runs Jira for their own marketing? Learn how Jira’s Head of Marketing uses Jira and Trello to the limit every day to get sh*t done. No theory, no generic best practices—just the real boards, workflows, and rituals that keep campaigns moving, stakeholders aligned, and priorities crystal clear.

See how to structure work from big bets down to daily tasks, when to choose Jira vs. Trello, and when to leverage Confluence and Loom to keep everyone informed without drowning in meetings. We’ll walk through how to manage intake, approvals, launches, and retros in one connected system, plus where automation and AI help the team move faster without losing control.

You’ll leave with a concrete, copy‑and‑paste system you can adapt for your own team, whether you’re running scrappy experiments, global launches, or anything in between.

Key takeaways:

• A behind-the-scenes look at the actual Jira + Trello setup used by Jira’s own marketing team to plan, execute, and report on work
• Practical patterns for structuring campaigns, managing intake and approvals, and keeping stakeholders aligned using Jira, Trello, Confluence, and Loom
• Copy‑ready board layouts, workflows, and rituals you can duplicate to help your team move faster with more clarity and less chaos