PwC continues to advance its firmwide digital ecosystem, including its strategic partnership with Atlassian to expand the use of Jira and Rovo across the enterprise. The firm is enhancing automation and operational consistency to drive standardization while maintaining the flexibility required in a multi-tenant environment. With an automation-first mindset, PwC has developed capabilities that allow teams to launch, manage, and govern Jira projects with greater speed, reliability, and alignment to firmwide best practices. These capabilities include fully automated workflows and intelligent integrations that minimize manual effort, improve cost efficiency, and create a more seamless experience across PwC’s diverse business units.

With AI serving as a cornerstone of PwC’s digital strategy, Rovo is being embedded into core delivery systems to help teams access contextual knowledge, make data-informed decisions, and work more effectively within the existing toolset. By integrating automation, self-service enablement, and AI-driven knowledge access, PwC is empowering its people to deliver with greater agility, consistency, and value—positioning the firm for the next generation of scaled digital operations.

Key takeaways:
    1.    Scaling with Consistency: How PwC and Atlassian are enabling enterprise-wide scale through standardized, automated Jira deployment and configuration.
    2.    Empowering Through Self-Service: How automation and user enablement are transforming project management in Jira and reducing reliance on administrative support.
    3.    Embedding Intelligence in Delivery: How Rovo-powered AI enhances productivity and decision-making by surfacing contextual insights directly within enterprise workflows.