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Theater

How we prioritize and roadmap at Atlassian

Most teams know the feeling. A leader asks for the latest roadmap, and suddenly you're rebuilding in slides something that already lives in your planning tool — and by the time it lands in their inbox, it's stale.


In this Atlassian on Atlassian theater session, Gosia Kowalska, Head of Product Data Center, at Atlassian, pulls back the curtain on how product teams inside Atlassian use Jira Product Discovery to plan, prioritize, and communicate their roadmaps across the organization. Drawing on real setups from teams including Atlassian's own AI group, the session shows how a single "control tower" board becomes the source of truth, and how tailored views for engineering, design, legal, and leadership are all derived from it — no duplication, no stale documents.


Finally, the session looks at what comes next: how teams are beginning to use Rovo agents to automate JPD updates, surface customer insights for prioritization, and generate stakeholder-ready content on demand.

Key takeaways:

  • How to build a control-tower board in JPD and create audience-specific views for leaders, engineers, designers, and legal from a single source of truth
  • How Atlassian approaches capacity planning inside JPD, replacing spreadsheets with a live view that tracks engineer allocation as work evolves
  • How Rovo agents can extend your JPD setup: generating roadmap pages on demand, surfacing insights for prioritization, and keeping your board current automatically
Tags
Learning Level
Introductory, Intermediate