AI has made it faster and cheaper to ship than ever before, but speed without clarity just gets you to the wrong place faster. In this new era, the competitive advantage isn’t just how much you ship, it’s how deeply you understand what’s worth building.

Join Mehdi Boudoukhane, former founder of Cycle and now Product Manager at Atlassian, for an inside look at the work following Atlassian’s acquisition of Cycle. Mehdi will introduce the Feedback app, a core pillar of Atlassian’s new Product Collection alongside Jira Product Discovery (JPD).

We’ll demonstrate how these two apps work together to turn the chaos of customer signals into the fuel for your next big bet. You’ll see how the Feedback app centralizes voices from every channel – Slack, Gong, Salesforce, and more – using AI to distill thousands of raw data points into verified insights. Then, we’ll show how these insights connect directly to JPD to inform your roadmap and how you can finally "close the loop" with customers at scale.

Key Takeaways

• The New Product Collection: Understand how the Feedback app and Jira Product Discovery work together to bridge the gap between customer feedback and product delivery.
• The Cycle Evolution: See how Cycle’s specialized technology has evolved into the new Feedback app to help teams move from "hunch-based" roadmaps to evidence-backed strategy.
• Centralize and Synthesize: Learn how to use Rovo connectors and AI to transform a flood of feedback into actionable insights without the manual overhead.
• Closing the Loop: Discover how to automate the "last mile" of product management – notifying customers the moment their feedback becomes a reality.