AI has made it faster and cheaper to ship than ever before, but speed without clarity just gets you to the wrong place faster. In this new era, the competitive advantage isn’t just how much you ship, it’s how deeply you understand what’s worth building.

Join Mehdi Boudoukhane, Product Manager at Atlassian and former founder of Cycle, for an inside look at how product teams are turning scattered customer signals into confident decisions. Mehdi will introduce Atlassian’s Product Collection and how it brings together the Feedback app and Jira Product Discovery, powered by Rovo and AI, to connect insights to delivery.

We’ll demonstrate how Product Collection turns the chaos of customer signals into the fuel for your next big bet. You’ll see how the Feedback app centralizes voices from every channel – Slack, Gong, Salesforce, and more – using AI to distill thousands of raw data points into verified insights. Then, we’ll show how these insights connect directly to Jira Product Discovery to inform your roadmap and how you can finally “close the loop” with customers at scale.

Key Takeaways

• Turn feedback into direction: See how with Product Collection teams use the Feedback app and Jira Product Discovery to bridge the gap between customer feedback and product delivery.
• Cut through the noise with AI: Learn how Rovo and AI transform scattered feedback into trusted, actionable insights without the manual overhead.
• Build with confidence: Understand how connecting insights directly to Jira Product Discovery leads to more informed roadmaps and better product bets.
  Close the loop at scale: Discover how to automate the "last mile" of product management - notifying customers the moment their feedback becomes a reality.

*Attendees will get priority access to join the Feedback App Early Access Program (EAP).