Josh Higgins is the Executive Creative Director for Atlassian leading a multi-disciplined team of Creative, Brand, Design, Ops and Production teams who work across all customer touch points.Previously, Josh was the Global Chief Creative Officer for Reality Labs at Meta. During his nine years at Meta, Josh built a 200+ creative organization responsible for strategic creative development to build and advance the Reality Labs family of brands (Quest, Ray Ban/Meta Smart Glasses, Portal) and led the companies rebrand from Facebook to Meta. Prior to this role, he helped co-build “The Factory” team. The Factory and Josh were tasked with some transformational initiatives, including the redesign of Facebook’s logo, brand, and product identities. the globally patented personalized platform video program, Facebook brand campaigns, websites, print collateral, product marketing creative for all verticals of Facebook and online / offline creative for Facebook’s annual F8 conferences.