Alex Ortiz is the CEO of APETECH, where he helps people worldwide solve their Jira challenges. Specializing in coaching Project Managers on how Jira can improve their team deliveries, he trains and guides teams on Jira best practices. Alex also leads a monthly Community-Led course, where hundreds tune in to learn how to leverage Jira Plans for better strategy and organization. With a passion for optimizing communication and empowering teams, he ensures companies get the most out of their Atlassian tools.