Holly Venable leads the attendee journey experience for Atlassian's proprietary events: Team and Team Europe. She has architected and implemented strategic, immersive programs for thousands of Atlassian's in-person and digital attendees. A natural writer, art geek, and film junky, she is innately curious and empathetic. She is also a creative problem solver and loves to dive into business opportunities to help "hook" audiences and inspire them to do/think/feel in harmony with an event's strategic goals.