Kelsey LaMastres is a Lead Program Marketing Partner at Appfire, where she leads marketing for the company’s Data Center to Cloud migration program. With over six years in the Atlassian ecosystem, she focuses on helping enterprises navigate complex migrations with clarity and confidence. Kelsey works across product, channel, and customer teams to translate technical migration paths and feature considerations into practical strategies that drive long-term success in Cloud. She contributed to the Ultimate Guide to Jira Migrations and is a seasoned speaker at ACE and Team events, sharing insights on how to approach migration as a strategic opportunity—not just a requirement.