Business transformation
Delivering value, not technology: Reframing how IT delivers impact
Brad Cellio, Business Architect, Atlassian
Phil Ziegler, Enterprise Business Architect, Atlassian
Kent Gillenwater, Enterprise Architect, Atlassian
Phil Ziegler, Enterprise Business Architect, Atlassian
Kent Gillenwater, Enterprise Architect, Atlassian
In the world of business transformation, we are often consumed by technology-first mindsets. This can put us at risk of losing touch with the more important task at hand: how to deliver value to internal and external customers. Value chains, in particular, offer a useful framework for shifting your team’s focus from tech specifications to business and customer outcomes. In this session, you'll see real-world examples of how to use value chains in the planning process and throughout the product lifecycle.
On-demand
Trello
Collaboration, Team Practices
Business, IT