Brad Cellio is an Enterprise Business Architect at Atlassian. He is responsible for developing the Business Architecture discipline through the use of value chains, business capability modeling, and strategic planning. Prior to joining Atlassian, Brad spent over 14+ years helping healthcare companies develop long-term business and IT strategic plans. Outside of work, Brad enjoys spending time with his Wife (Ashley), and two Kids (Mia - 7, Wyatt - 4) and exploring the US in his camper.