Wednesday, April 6, 2022 PST
Wednesday, April 6, 2022 PST
in  
ITSM
An ESM journey: how one company implemented complex marketing processes in Jira
Mitch Cardwell, VP, Brand Identity and Systems, CBS
Ian Cooperman, Strategic Account Manager, Isos Technology

When a major television network outgrew its legacy system for tracking promotional spots, the marketing team knew it needed a modern solution to handle increased demand and speed up the production process. Isos Technology helped the network implement complex ESM processes in Jira, increasing its capacity to manage promotions by 30%. Problem solved, right? Not yet! A corporate Cloud initiative prompted the marketing team to once again turn to Isos to move its promo production process to Cloud.

Secondary Session Type
Customer use case
Session audience team type (please select all that apply)
Business, IT, Software, All teams
Primary Atlassian product focus of the presentation
Jira Service Management
Solution focus
Business Transformation, Collaboration, ITSM
Primary deployment method focus (please select all that apply)
Both Self-Hosted and Cloud
Session theme
ITSM
Session Length
26:02

An ESM journey: how one company implemented complex marketing processes in Jira

When a major television network outgrew its legacy system for tracking promotional spots, the marketing team knew it needed a modern solution to handle increased demand and speed up the production process. Isos Technology helped the network implement complex ESM processes in Jira, increasing its capacity to manage promotions by 30%. Problem solved, right? Not yet! A corporate Cloud initiative prompted the marketing team to once again turn to Isos to move its promo production process to Cloud.

An ESM journey: how one company implemented complex marketing processes in Jira sessions

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