Wednesday, April 6, 2022 PDT
Wednesday, April 6, 2022 PDT
in  
ITSM
An ESM journey: how one company implemented complex marketing processes in Jira

When a major television network outgrew its legacy system for tracking promotional spots, the marketing team knew it needed a modern solution to handle increased demand and speed up the production process. Isos Technology helped the network implement complex ESM processes in Jira, increasing its capacity to manage promotions by 30%. Problem solved, right? Not yet! A corporate Cloud initiative prompted the marketing team to once again turn to Isos to move its promo production process to Cloud.

22 - Session Type
Customer use case
Team Type
Business, IT, Software, All teams
Primary Product
Jira Service Management
Solution
Business Transformation, Collaboration, ITSM
Deployment Method
Both Self-Hosted and Cloud
22 - Session theme
ITSM
Duration
26:02

An ESM journey: how one company implemented complex marketing processes in Jira

When a major television network outgrew its legacy system for tracking promotional spots, the marketing team knew it needed a modern solution to handle increased demand and speed up the production process. Isos Technology helped the network implement complex ESM processes in Jira, increasing its capacity to manage promotions by 30%. Problem solved, right? Not yet! A corporate Cloud initiative prompted the marketing team to once again turn to Isos to move its promo production process to Cloud.

An ESM journey: how one company implemented complex marketing processes in Jira sessions