Sherif is the head of Strategy and Imagineering at Atlassian. He has been building products for over 20 years and has seen Atlassian’s product team grow from 10 to over 300 product managers. During his time at Atlassian he has been responsible for Confluence, launched several new products, built Atlassian’s collaboration platform teams and pioneered a new product incubator inside Atlassian. Today, Sherif spends most of his time having fun working on new products, growing the product craft and strategy for Atlassian. Sherif thinks building simple products is hard and so is writing a simple, short bio.