Team '23 | Partner Accelerate
Customer fireside chat and a moderated Q&A session with executives followed by a casual social event. Please be mindful that we are in a quiet period. No current period business or financial performance questions will be taken due to the proximity of this event to Q3’23 earnings.
April 18, 2023
Stop by Veronese 2402 where you can get your solution questions answered by Atlassian experts. Grab a coffee and chat with one of our solution SMEs on topics like: One Atlassian, Demo Strategy, ITSM, JSM in a Box Solution Kit, DevOps, A@S, Cloud Migrations, and Work Management.
This is a 1:1 opportunity to meet and help identify marketing opportunities, better understand Atlassian partner marketing resources, and create individual marketing plans based on your business.
One on one meetings for Marketplace Partners to discuss Atlassian Marketing resources and the future of the Marketplace Partner Program. Scheduled meetings by invitation only.
Keynotes
Scott Stratten, the President of UnMarketing, will kick off our event with a captivating session aimed at helping partners think through how to build trust with your clients with authenticity in this age of business disruption.
Scott has co-authored six bestselling business books with his business partner and wife Alison and was formerly a music industry marketer, national sales training manager, and a college professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Impossible without Partners!
We remain committed to the 10b opportunity for Partners. As we enter a new year in the customer journey, and a pivotal one, that opportunity continues to be realized. This session will provide insights on how we’ve progressed that goal and how we’ll to continue to strive toward that destination. Hear leadership’s thoughts on what makes this ecosystem unique and poised for success, plus Atlassian commitment to our Partners.
With Server end of support approaching, this year is a critical one for Marketplace Partners and Atlassian alike. Join this session to hear from Atlassian Head of Marketplace Partnerships about key Marketplace opportunities and focus areas in the coming year.
Breakout Sessions
CHANNEL
Over the next several months, we will roll out changes to the Atlassian Partner Program that will enable partners to differentiate their offerings, deepen their relationships with customers, and, ultimately, drive successful customer outcomes.
In this high-level peek into the program’s evolution you’ll learn:
- Why differentiation is the way forward
- How partners can differentiate their businesses
- What we’re doing to drive partner success
CHANNEL SESSION
As we continue to collectively evolve toward a solutions-focused approach, we see robust Partner practices as vital to success. That means supporting Partners like never before. Join us in this session to hear our vision for how we’ll get there together.
MARKETPLACE PARTNERS: CLOUD SHIFT
Pricing is a significant customer objective for moving to cloud. In this session, we’ll review strategic pricing factors to help you determine prices that bring apps strong revenue and incentivize cloud adoption. We specifically focus on the pricing multiplier between Data Center and Cloud platforms and across user tiers. We will also introduce, demo, and teach you how to use our new pricing tool that incorporates pricing multiplier. You will leave the session more prepared and confident to evaluate your cloud app prices.
MARKETPLACE PARTNERS: PLANNING
Geared towards newer partners in our ecosystem, this session will share growth and marketing strategies from Old Street Solutions on how Marketplace Partners work together to create a value-add experience for customers.
MARKETPLACE PARTNERS: PLANNING
This session is an opportunity for Marketplace Partners to gain insight into how Atlassian sales and Solution Partners work together to sell to customers. One key aspect that will be highlighted is the critical role apps play in this process.
Breakouts
PARTNER EXECS + SELLERS
Aimed at Partners who have recently started or are planning to invest in a Jira Service Management (JSM) practice. Learn about the market opportunity, Atlassian’s commitment and investment, and dive into the Partner sales and services opportunity. Key topics will include growth potential, understanding the JSM advantage, and what the services opportunities look like from a business perspective. This presentation is best suited for Business and Practice Leaders in Partner organizations.
PARTNER EXECS + SELLERS
Customers not only want you to understand their business, but they also expect it. You must be fluent in their business and show confidence in your abilities when having an executive-level business conversation. But if you struggle to do so, it becomes incredibly difficult to compel decision makers to choose you over the competition or a competing priority. What if you could...
• Tell a differentiated story based on business value?
• Engage executives with the confidence that you’ve been there before?
• Motivate your customers with a compelling economic value proposition?
PARTNER TECH SALES + DELIVERY + CONSULTANTS
Crisis? What crisis? First we had a pandemic, then supply chain chaos, and now there’s a war, an energy crisis, and inflation too — all against the backdrop of relentless digitalization. What’s next? Are your customers ready? Can they really afford to continue to have a disconnect between strategy and delivery? Enterprise Agility Partners are helping their customers weather the storm today, break through the status quo, and win tomorrow. In this presentation you’ll learn about: + how to successfully position and sell Enterprise Solutions with Atlassian + co-selling with Atlassian + additional support from Atlassian and more… This presentation will also feature existing Enterprise Agility specialized Partners who will share their success stories and tips for any new Partners to the space. Note this session is ideal for existing Jira Align specialized Partners.
MARKETPLACE PARTNERS: CLOUD SHIFT
As customers navigate their cloud migration journey, we’d like to educate Partners on challenges these customers face, and how Marketplace Partners can help improve this experience through their apps. Throughout the session, we’ll share insights, data, and examples of how Marketplace Partners helped customers overcome this challenge to successfully complete their migration journey. We’ll also share best practices on how Marketplace Partners are delighting customers on their migration to cloud.
MARKETPLACE PARTNERS: PLANNING
For cloud customers and migrating customers, privacy, security, reliability, and compliance are more critical than ever. How do you currently prioritize your cloud roadmap to build customer trust? Do you base it on customer requests? Do you follow Atlassian’s roadmap? Come and join us to learn more about how Atlassian’s Ecosystem Trust team thinks about cloud trust priorities and planning for Marketplace apps.
PARTNER EXECS + SELLERS
Many organizations of different sizes are utilizing Atlassian products to transform how teams create business value. Jira Service Management (JSM) Solution Partners are leading the way with solution plays that accelerate enterprise innovation. In this presentation, you will learn about the Atlassian approach to ESM, various use case–based solution plays for enterprises, and the newly released solution tool kit (JSM in a Box) that Partners can utilize in their solution-building journey to win net new customers and deliver solutions for business problems. This presentation is suited for ITSM leaders, implementors, practice managers, and technical delivery teams.
PARTNER TECH SALES + DELIVERY + CONSULTANTS
One of the key channel focus areas this year is co-selling between Partners and Atlassian sales teams. How do we ensure that our Partners and Atlassian sales teams are working together to drive successful customer outcomes?
With co-sell win stories sprinkled throughout, this session will provide insights on our objectives to date, key metrics on the power of working with our Partners, and what lies ahead for our Partners for successful co-selling in a cloud-first world.
PARTNER TECH SALES + DELIVERY + CONSULTANTS
Note this session is ideal for Partners thinking about becoming Jira Align specialized.
Can your customers afford to have a disconnect between strategy and delivery? Jira Align Partners are delivering Enterprise Agility solutions to help their customers break through the status quo and win tomorrow. In this presentation you’ll learn about:
+ the Enterprise Agility market opportunity with focus on Jira Align and why you should invest now
+ how to become a Jira Align specialized Partner with Atlassian and learn about the benefits
This presentation will also feature an existing Jira Align specialized Partner who will share success stories and tips for any new Partners to the space.
MARKETPLACE PARTNERS: CLOUD SHIFT
How well can you really serve large enterprise customers with a small staff? This session examines a case study of ThinkTilt, a Marketplace Partner that was later acquired by Atlassian, and the stories of how they scaled for large enterprise customers with a staff of 10. We’ll examine which business levers are most impactful for Marketplace Partners seeking to scale for Enterprise customers.
MARKETPLACE PARTNERS: CLOUD SHIFT
For cloud customers and migrating customers, privacy, security, reliability, and compliance are more critical than ever. How do you start this journey? What can you do today? What can be automated? How long will it take to become certified? Come and join us to learn more about how Atlassian’s partnership with Vanta can help.
PARTNER EXECS + SELLERS
The strategic use of cloud services can both accelerate business results, drive new revenue streams, and heighten innovation. One of the most important areas of modernization has been the move of on-premises to the cloud via SaaS — especially when it comes to core business operations. The continued proliferation of application migration to the cloud across all categories and replacement of mission-critical applications with SaaS and cloud services makes it increasingly important to convey and persuade your customers to do the same. We’ll walk through key messaging points and values of using cloud, the dangerous effects and examples of what happens when a company does not migrate, and best practices in how to relay that messaging to your customers.
PARTNER TECH SALES + DELIVERY + CONSULTANTS
Learn about Atlassian’s vision on cloud, why Partners should invest in building and expanding their cloud practice, and Atlassian’s tools/frameworks for Partners to build Atlassian cloud practice.
MARKETPLACE PARTNERS: CLOUD SHIFT
Learn about best practices for onboarding your app, do's and don'ts of Atlassian Marketplace branding, and how to optimize your app listing and attract customers.
MARKETPLACE PARTNERS: PLANNING
This partner-led session will share practical strategies and examples on how Partners can build collaborative relationships with Solutions Partners. Partner speakers include, Collin Pucket from Appfire and Jari Worsley from Adaptavist.
Closing session
Partners want to align to Atlassian’s product strategy — to sell, service, and build with our product plans and announcements at mind. This session will give them a preview of our priority product investments for each of our three markets and our Cloud and Enterprise transformations.