In today’s digitally transformed world, a company’s technology is often synonymous with its value, blurring the lines between customer support and the teams that build and maintain digital products. The typical model where dev, ops, and support teams work in disparate systems is no longer enough. This talk will dive into what it means to be a “digital-first business.” You’ll learn about what’s next for customer support in Jira Service Management and how customers are using it today to deliver exceptional customer experiences.