Lavazza was facing a new challenge: to create a single process integrating three different processes therein, which had been managed differently:

• Demand Planning, containing all the requests to be executed during the year by the Marketing Department; 
• Business Request, containing all running requests to be executed day by day on each digital touchpoint; 
• IT Enhancement, containing all the developments to be made at the IT level within the platform. 

 
The platform was very complex and involved different actors at both the headquarters level and at the level of the subsidiaries, connecting different departments such as Sales, Marketing, IT, Customer Service, etc.

Founded in Turin in 1895, Lavazza Group is one of the world's leading players in the coffee industry, with a turnover of over 2.7 billion euros. It is active in all business sectors and operates in 140 markets, with around 5,500 employees worldwide.
 
Lavazza approached Hinto®Group with the need to reshape its digital processes. The goal was to best combine global business and IT needs in a highly complex digital environment.

This session aims to explain how Hinto®Group was able to face this challenge, the different phases of the project and what results have been achieved.