H&M is undergoing a bold, multi-year transformation to redefine how its technology and business teams work together – breaking down silos, fostering cross-functional collaboration, and driving alignment at scale. At the heart of this shift is an evolving ways-of-working approach, designed to shape a leaner, more connected enterprise.

This transformation closely mirrors the principles of Atlassian’s System of Work – a shared philosophy that emphasises transparency, collaboration, and speed. Atlassian Advisory Services has been a long-term partner in this journey, helping to shape and accelerate the rollout of this new model.

In this session, Mikael and Ranjan share how H&M’s formal introduction of the System of Work is fueling deeper cultural change and scaling impact across teams. Powered by Atlassian’s Teamwork Collection and Strategy Collection, H&M has laid a strong foundation for enabling teams to work smarter and deliver faster.

Key takeaways:

• How org culture and evolutionary work practices are reshaping collaboration across tech and business teams
• Real-world impact of Atlassian's Teamwork Collection on agility, alignment, and execution
• How H&M’s early wins with teamwork are unlocking broader adoption of Strategy Collection