Join transformation leaders from Flutter Entertainment and Arvato Systems as they discuss their experience scaling Atlassian Cloud across multiple brands. Learn how they unified operations and used Jira Service Management to streamline processes while ensuring brand autonomy and security in complex environments.

This session will cover strategies for managing multiple brands within a single Atlassian Cloud environment, including standardizing service catalogs and establishing governance frameworks. Discover how these companies addressed challenges in access management, compliance, and collaboration while maintaining security and operational excellence in the cloud.

Key takeaways:

• Understand how to effectively scale Atlassian Cloud across multiple brands while maintaining security and compliance requirements
• Learn from proven strategies for implementing a unified service catalog that standardizes processes across diverse brand portfolios
• Hear best practices for building governance frameworks that balance brand autonomy with organizational control
• Gain insights on how to build a Center of Excellence (CoE) among teams to support a multi-brand setup