No two organisations manage assets and configuration data the same way – but they all face similar challenges: growing complexity, scattered data, and the need to move faster. In this panel session, hear from Nestlé and BMG as they share how they’re scaling Assets across different teams and use cases. From structuring data across departments to enabling automation and governance, each panellist brings a unique lens on what’s worked (and what hasn’t). Moderated by the Jira Service Management Assets team, this candid conversation will surface practical insights, unexpected lessons, and strategies you can apply in your own context – whether you’re just starting out or already deep in the weeds.

Key takeaways:

• Learn how leading organisations identified and tackled their biggest challenges with Assets
• Discover practical approaches to rolling out new use cases and driving adoption across teams
• Leave with ideas on how you might expand Assets in your own organisation to unlock further value