AI is changing how product teams work — but it hasn’t changed the need to stay close to customers. If anything, feedback is coming in faster, from more places, and with more noise than ever.

In this session, we’ll share practical ways product teams can listen at scale —without losing focus. You’ll learn:

• How to close the loop on feedback across functions
• Tactics for getting high-signal insights from internal and external sources
• How AI can support (not replace) human judgment in product discovery
• Principles we use at Atlassian to make feedback actionable in Jira Product Discovery

Whether you’re drowning in support tickets or trying to make sense of Gong transcripts, this session will give you real ways to connect feedback to what you build.