Assets is not just inventory. It is a flexible way to model the nouns your business cares about, connect them to work, and create a living context layer that compounds in value over time. Hear from the Atlassian Williams F1 Team on how they use assets to improve visibility, agility, and decision-making across their entire organization, all the way from the factory to the racetrack. See the newest AI features in action and learn practical lessons for building a living asset ecosystem.