The keynote reveals the polished announcement – but what does it actually take to get there? In this behind-the-scenes session hosted by Head of Design David Hoang, we’ll pull back the curtain on how Atlassian conceives, tests, and ships software in the AI era – and share how we build in public.

We’ll be highlighting key product launches on stage with Stu Smith, Head of Design for Loom, and Aya Tange Beaumont, Sr. Principal PM for Confluence — moving past presentation decks to explore the real messy middle behind building Loom 2.0 and shipping Remix with Rovo and Confluence Slides. Together, we’ll unpack early concept explorations, key turning points, design tensions, and the choices that helped us build differently. Attendees will see actual working artifacts, hear what changed and what failed, and learn how design judgment, new ways of working, and cross-functional tradeoffs shaped the final shipped experience.

Key takeaways:

• See how Atlassian makes AI-era product bets: Understand how design principles and rapid prototyping guide decisions from ambiguous ideas to shipped reality.
• Inspect the turning points: Explore real early artifacts, discarded directions, and pivotal moments across featured launches.
• Use building in public as a strategy: Learn how sharing work early, inviting feedback, and bringing audiences into the process can build trust, improve outcomes, and accelerate progress.