We’ve all experienced the frustration of a meeting that could have been an email… or a quick Loom. Inside the high-stakes world of Formula 1, where every tenth of a second counts and decisions unfold under trackside pressure, reclaiming focus time is vital for high-value engineering.

True adoption never comes from simply teaching people how to click buttons; it happens when technology visibly improves their day-to-day work. When digital transformation is treated as just a software rollout, it fails to stick. To succeed, change must be designed around real people, their existing workflows, and the moments that matter most.

Join us for a behind-the-scenes look at how Atlassian Williams F1 Team is embedding organisational change management which is continually transforming ways of working. Discover how connecting Jira, Confluence, Loom, and AI-powered Rovo across the Teamwork Graph unites work, knowledge, and intelligence.