Eugene (Ievgen) Martsin is a dynamic leader in digital transformation, currently serving as the Head of Product Digitalization and Cloud Adoption at BICS in Brussels. With over 15 years of experience, Eugene has transitioned from a successful career as a Product Manager and Product Owner into a leadership role where he now drives innovation in cloud and automation technologies. He is dedicated to delivering simple, workable solutions with rapid go-to-market strategies, always prioritizing the customer as the king. Eugene is passionate about developing and launching new digital products, particularly in the IaaS and PaaS domains, and has a proven track record in managing P&L, NPV, ROI. His entrepreneurial experience includes founding and exiting travel agency ventures, and he continues to with his hobby pet project, Appstocky Eugene holds two diplomas in Telecommunications and Industrial Marketing