Jule Norberg is Director of Program Management and leader of Roadmap Insights & Tooling at Expedia Group, where she helps the Strategy, Delivery, & Go-to-Market team turn strategy into clear plans, transparent roadmaps, and predictable execution. She leads the development of tools that connect priorities to travelers and help teams make clear trade-offs. With more than 20 years at Expedia Group, she is passionate about simplifying complexity, strengthening collaboration, and helping teams deliver meaningful value.