Who before what: why customer-centricity is your superpower

We’re all familiar with popular ideologies around being customer-driven for product success. To get there, it’s important to consider how the customer is integrated into your company’s unique collaborative culture and systems, so all teams across the org consider who before what at the start of any project. We’ll cover the three essential pillars of customer-centricity, how to measure effective customer-centric collaboration, and how to navigate common challenges related to customer collaboration.