Atlassian has handed Forge developers an extraordinary toolkit in 2026: Forge LLMs, Rovo Skills, Studio, MCP. But for teams with established apps and real users, the question isn't "what can we build?" — it's "what should we build, and where do we start?" Drawing on experience building Forge apps, this session offers a practitioner's view of adding AI to existing apps without breaking what works. We'll walk through a decision framework: when to expose your app's value as a Rovo Skill vs. building in-app AI features with Forge LLMs, when MCP makes sense, and how to think about the Studio-versus-Forge spectrum for your roadmap. Aimed at Forge developers — whether you're building for the Marketplace, for your own organization, or both — wondering how to navigate the AI-first platform shift without rewriting your app from scratch.