Teams are full of ideas for better workflows, smarter automations, and internal tools — but
most of them never get built. They stay buried in Confluence pages, Jira discussions, or backlog
notes because the effort to turn them into working apps is simply too high.

What happens when that bottleneck disappears

In this session, we’ll explore how Rovo Studio and Forge are changing the way teams build on
Atlassian Cloud. Through a practical walkthrough, we’ll show how natural language prompts
can be used to rapidly create and deploy functional Forge apps without the usual overhead of
scaffolding, setup, and repetitive boilerplate.

We’ll also look at what this shift means for developers, admins, and teams building custom
workflows inside Jira and Confluence — where moving from idea to implementation becomes
dramatically faster than traditional app development approaches.