In this session, we’ll help Marketplace Partners leverage Atlassian Collections to position your app as a solution accelerator, unlock new use cases, and win against competitors. You’ll get practical, insider guidance on persona‑led plays and a simple framework to choose your primary app lens, sharpen your value proposition, and refresh your Marketplace presence to unlock new growth.

You’ll leave with a practical playbook to:

• Choose the right Collections lens and target personas for your app
• Craft a sharp, Collections‑aligned value proposition
• Update your Marketplace listing and collateral to lead with customer pain