Position Atlassian Assets as a modern, flexible CMDB/asset platform that unifies configuration, asset, and relationship data—and can credibly consolidate or displace legacy tools. We’ll show sellers and practitioners how to combine native Assets capabilities with targeted 3rd‑party integrations (discovery, procurement, finance, cloud ops, IoT) to satisfy real requirements, streamline workflows, and accelerate time‑to‑value.

In many accounts, legacy CMDB and asset systems are deeply embedded, lightly adopted, and hard to integrate, which slows or stops consolidation even when stakeholders agree the status quo is costly. Partners also hit friction when they can’t quickly map the current tool landscape, decide whether Assets should replace the system of record or serve as the unifying front end, and address audit/compliance concerns with a clear proof plan.

Walk away with practical discovery questions, target architecture patterns, and proof points that help de‑risk migrations and move competitive takeouts forward. Learn the talk track, proof points, and integration patterns that drive competitive takeouts and platform consolidation.