VodafoneZiggo’s AI transformation started with an onsite workshop to identify the highest-impact AI use cases for the business. From there, VodafoneZiggo and Atlassian collaborated to design and deploy custom Rovo agents. Basak Erdogan (Technical Platform Lead) partnered with Atlassian’s AI specialist to build an end-to-end agentic workflow, from Loom-captured planning sessions through structured Jira Epics to automated sprint rituals with zero manual reporting. In five months, agent interactions grew 20x and monthly active users scaled 5x across Marketing, tech teams, and beyond.Basak will share the honest story of going from a single workshop to organisation-wide AI adoption at one of Europe’s largest telcos, with active POCs of more use cases still to come.

Key Takeaways

• Start with the business, not the technology — how an onsite workshop with the CMO and 7 marketing leaders identified the use cases with the highest measurable impact, ensuring AI adoption was anchored to real business priorities from day one.
• From ideation to deployment through partnership — how VodafoneZiggo collaborated with Atlassian's AI specialist to design and deploy Rovo agents that drove 20x growth in agent interactions and eliminated manual quarterly-planning overhead for Marketing squads.
• Value that scales beyond Marketing — how the same patterns expanded into tech teams, proving that a focused starting point (one workshop, one function) can become a cross-functional accelerator across the enterprise.