Basak Erdogan is a Technical Platform Lead at VodafoneZiggo, where she drives the adoption of AI-powered ways of working and enterprise collaboration through the Atlassian platform. With more than eight years of experience spanning software engineering, business analysis, and product management, she has led digital transformation initiatives at VodafoneZiggo, Samsung Electronics, Sony, and Emakina. Basak is currently completing her MBA at Maastricht University, focusing on AI-driven organizational transformation, and is passionate about helping organizations connect strategy, technology, and people to deliver better business outcomes.